Michael Wiegand, Director of Analytics
Director of AnalyticsMarketing Analytics

Over two decades as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print and search. He now heads Portent's analytics practice, overseeing everything from Google Tag Management, to CRM integration for closed-loop analytics, to solving ponderous digital marketing questions. Outside of work, he enjoys recording music, playing D&D, and supporting Seattle Sounders FC.


  • Google Analytics 4 Certification
  • Google Ads Certification
  • Microsoft Ads Certification


  • Clearlink Employee Impact Award 2017
  • OnCon Icon Top 50 Data & Analytics Professionals 2021

Portent Blog Posts From Michael Wiegand

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